We have always been
fascinated by the colourful dressing of the Fulani people. They set
their own standards, they push boundaries.
The women's wear reflects the colours of the season and flowery prints which can be worn with or without tights and socks.
A particular theme that runs through the collection, is the broken glass which is synonymous with the Fulani's love for mirrors as well as the bright colourful accessories and make up they use to beautify themselves.
We care so much about seeing our designs on the streets. That is what we hope to achieve.
Maali presents ‘The Beyond Fashion' Look book: a ready
to wear mens and womens wear (Fulani inspired) collection.
We created what we want to wear, for
people like us that are not afraid to take risks, or to mix our clothes (Maali)
with vintage/second hand clothing, high street clothes or any other designer
brands out there.
The Men's wear can be worn as separates. The tops can be worn with jeans, while the bottoms can be worn with shirts ranging from t-shirts to a white crisp shirt.
A particular theme that runs through the collection, is the broken glass which is synonymous with the Fulani's love for mirrors as well as the bright colourful accessories and make up they use to beautify themselves.
We care so much about seeing our designs on the streets. That is what we hope to achieve.
We are a street
brand for the youth, representing the quirky- eccentric boy or gal who is not
afraid to think outside the box, who is not afraid to defy fashion like the
Fulani people- because “the truly fashionable are beyond fashion” -Cecil Beaton.
Introducing 'The Beyond Fashion' Look Book
Inspiration: Fulani of Nigeria
Where: Umbrella Studios, Leeds
Photography-Fotofillia
Make-Up- Ruth
Stylist- Linda